{"id":327,"date":"2022-01-27T11:51:50","date_gmt":"2022-01-27T11:51:50","guid":{"rendered":"https:\/\/purplenoise.org\/?page_id=327"},"modified":"2023-01-05T17:06:09","modified_gmt":"2023-01-05T16:06:09","slug":"purple-noise-up","status":"publish","type":"page","link":"https:\/\/purplenoise.org\/index.php\/purple-noise-up\/","title":{"rendered":"Purple Noise Up!"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kywxoagd-4f1e7f58574a973c479d6ce5730b16cb\">\n#top .av_textblock_section.av-kywxoagd-4f1e7f58574a973c479d6ce5730b16cb .avia_textblock{\ncolor:#020202;\n}\n<\/style>\n<section  class='av_textblock_section av-kywxoagd-4f1e7f58574a973c479d6ce5730b16cb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h6><\/h6>\n<h6><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-496\" title=\"back\" src=\"https:\/\/purplenoise.org\/wp-content\/uploads\/2022\/02\/back.jpg\" alt=\"\" width=\"78\" height=\"62\" \/><\/h6>\n<h6><\/h6>\n<h2><\/h2>\n<h2><\/h2>\n<h2>Purple Noise Up!<\/h2>\n<p>Esslingen, City of Women festival<br \/>\n28 September 2018 (launch event of #purplenoise)<br \/>\nIntervention (offline\/online), street protest, social media<br \/>\nCornelia Sollfrank with Christina Grammatikopoulou, Janine Sack, Isabel de Sena, Johanna Thompson<\/p>\n<p>Digitization and social media mark a major turning point in the development of protest movements and their repertoires of action. The interaction of different media makes completely new forms of protest possible. Transnational protests ignore national borders and can thus promote solidarity at the international level. In addition to larger organizations, individual users have become the determining variable for political success in protest communication. Through \u201cliking\u201d and \u201csharing\u201d, sub-publics are created that are able to determine the media and political agendas of digital and traditional media.<\/p>\n<p>But this is only one part of the story, because big platforms like YouTube, Facebook, Twitter and Instagram are also used by dark powers, which influence customer and voter opinions on a large scale with targeted manipulations, and as the example of the 45th presidential election in the US or the Brexit referendum shows, achieve an unprecedented real-life, political effect. Media scholars call the use of algorithms, automation and human curation to deliberately spread misleading information via social networks, \u201ccomputational propaganda.\u201d Based on recent studies, which have shown that in Germany, for example, around twenty percent of all political news and information on Twitter consists of fake news, i.e. misinformation and junk news, the artistic intervention Purple Noise Up is undertaking a practical experiment to explore the relationship between online and offline protest.<\/p>\n<p>Based on the notion of \u201cexpanded space,\u201d as elaborated by Christina Grammtikopoulou, we stage an offline protest and communicate it online via various social media channels in order to explore its feedback loops. Essential parts of our reverse engineering of social media campaigns is the use of hashtags, the modification of gender symbols and the introduction of the feelers meme. We gain followers, real people and bots and flood the market place of Esslingen and the internet with our manifesto [link to 1st manifesto] and messages.<\/p>\n<p>This intervention was part of the festival City of Women (Esslingen, 28 \u2013 30 September 2018, part of the <a href=\"https:\/\/www.kulturregion-stuttgart.de\/was\/rueckblick-projekte\/drehmoment?key=0&amp;cHash=7b9ad9ae0f1ad07616746b98f588e12e\" target=\"_blank\" rel=\"noopener\">Drehmoment festival<\/a>) which also organized a demonstration in the streets and thus was a perfect stage for our experiment. We started the protest in front of the train station and marched all the way to the main square, supported by hundreds of protesters carrying our placards in shades of purple showing our modified gender symbols and the hashtags #purplenoise #imakenoise #iusemyfeelers #algorithmisdespotism. We wear purple and use our custom-made feelers shouting our slogans through the megaphone: \u201cPurple Noise,\u201d \u201cWe make noise\u201d. Later in the day, we take the main stage of the event and perform our manifesto. At night, we hand out our DIY \u2013 make your own gender symbol posters and ask people to complement them. All actions are streamed on social media.<\/p>\n<div><\/div>\n<div><\/div>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/AloTcIumf_o\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span class=\"\">Purple Noise Up!, demonstra<\/span><span class=\"author-a-wz89z5z85zlalbuwdz78z6uam\">t<\/span><span class=\"\">ion in Esslingen, 2018<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Yo2bb8FJ4-w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nDIY poster: new gender symbols are drawn, 2018<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-327'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank.php","meta":{"footnotes":""},"class_list":["post-327","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/purplenoise.org\/index.php\/wp-json\/wp\/v2\/pages\/327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purplenoise.org\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/purplenoise.org\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/purplenoise.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/purplenoise.org\/index.php\/wp-json\/wp\/v2\/comments?post=327"}],"version-history":[{"count":11,"href":"https:\/\/purplenoise.org\/index.php\/wp-json\/wp\/v2\/pages\/327\/revisions"}],"predecessor-version":[{"id":1077,"href":"https:\/\/purplenoise.org\/index.php\/wp-json\/wp\/v2\/pages\/327\/revisions\/1077"}],"wp:attachment":[{"href":"https:\/\/purplenoise.org\/index.php\/wp-json\/wp\/v2\/media?parent=327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}